General News
Mercy Johnson-Okojie, Daughter Purity Named Co-Brand Ambassadors for Girls Tag
Nigeria’s menstrual health sector is set for a new wave of innovation with the launch of Girls Tag, the country’s first all-in-one period care kit.
KOIn a strategic effort to boost the brand’s visibility and impact, Mercy Johnson-Okojie, celebrated actress and philanthropist, alongside her daughter Purity Okojie, have been introduced as co-brand ambassadors. Their appointment highlights the brand’s dedication to authenticity, strong family values, and empowerment, while signaling a progressive shift in corporate responsibility within the health and wellness space.
Mercy Johnson-Okojie stressed the significance of the initiative, saying, “As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence.” Her remarks echo the broader goal of Girls Tag: to normalize discussions about puberty and ensure families have the knowledge and resources needed to support their daughters through this natural phase of life.
A key feature of the Girls Tag package is Mercy’s newly written book, “Youberty,” a puberty guide designed for boys and girls aged 10–13. Included in every kit, the book offers relatable advice and reassurance for children navigating adolescence. This educational addition sets Girls Tag apart from traditional hygiene brands, positioning it as a comprehensive menstrual health solution. By pairing practical products with guidance, the brand treats menstrual care not just as hygiene, but as an important element of overall well-being and empowerment.
Each Girls Tag kit is thoughtfully assembled to meet everyday needs. It includes premium sanitary pads in various sizes, overnight period pants for enhanced absorbency, panty liners, disposable disposal bags, and a discreet carry pouch. Together, these essentials deliver a complete solution that promotes hygiene, confidence, and dignity. The variety of products ensures girls are prepared for different stages of their cycle, while the discreet pouch enables them to carry necessities comfortably at school or in public.
Eddie Madaki and Oche Ejiga of iBlend Services, the regional agency representing Girls Tag, emphasized the importance of the partnership. “Mercy and Purity’s voices are genuine. Their journey together reflects the experiences of countless Nigerian families, making them ideal ambassadors for Girls Tag. This collaboration positions the brand strongly within the Nigerian market,” they stated. Their comments underscore the value of partnering with ambassadors who truly reflect the brand’s message and vision.
Girls Tag is expected to roll out nationwide in Q2 2026, with distribution planned across retail stores, pharmacies, and malls, alongside direct sales through its official website and social media platform @girlstag.ng. This multi-channel strategy demonstrates the brand’s focus on accessibility, ensuring families across both urban and rural Nigeria can benefit from the initiative.
With Mercy Johnson-Okojie and Purity leading the campaign, Girls Tag represents more than a product debut—it signals a professional commitment to improving menstrual health, empowering families, and ensuring every girl grows up with pride, knowledge, and confidence. The initiative marks a meaningful stride in corporate social responsibility, merging innovation, education, and advocacy to tackle an issue impacting millions of girls nationwide.